From owner to OWNER – a psychology perspective

Within the context of selling a property. Not all is as it seems. It is not always just about the numbers. Selling a home or investment property can be an emotional experience. Thus, beyond the numbers is Emotional Value. The following is my psychology perspective, snippet context below.

For a developer
·        the total time to complete a project; from planning, funding, acquiring, design, approvals, building and after settlement support, may be measured in years. A feat achieved by highly dedicated teams
·        a focus over thousands of hours over looking very detail
·        passion over design, function, buyers profile, naming the project, brand loyalty
·        work ethic; long days – endless nights considering solutions
·        managing stakeholders including funders, whom appear to be primarily focused on the numbers
·        significant in scale, the sum of it all, almost drives some to breaking point
·        achievement, the result, the art, beautiful to look at and experience
·        …such pride

For a property owner
·        purchase of first property, surreal
·        living in a family home for a generation or more, the stories
·        safety
·        family and friends’ gatherings
·        children’s laughter
·        grand parents’ wisdom, culture, transfer of understanding
·        property equity gains over the years
·        disagreements, unreasonable, irrational claim to share of the property
·        a forced sale; i.e. mortgagee in possession (MIP) – generally speaking the sale happens at a price less than valuation – equity wasted
·        the hardships, the breakthroughs, the tears, heart breaks, separations
·        …experiences, memories for generations

No. Developers and property owners do not sell just based on the numbers. For varying reasons, instructions are given: do not want to sell to that buyer. And, yes, I want to sell to that buyer.

It may also be about tomorrow – the memories, the legacy. The property seller sense the buyer’s hope and that the buyer will appreciate the property. For some property sellers, it is also about extending COOPERATION; willing to help the next Owner and our social-fabric.


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AA